5 Ways to Transform the User’s Experience on the Checkout Page

The checkout page is not the place where you should strive to draw customer’s attention towards price. Unlike other pages, the price should appear in normal text. How you show the price change the customer’s thinking. Giving the price an unusual prominence by increasing the size, making it bold, changing its position, using currency symbols, or giving it a different color will not work in your favor on the checkout pages.

If the price’s text is small, they will feel that the price is small. But if the price text is big, bold or differently-colored, they will feel that the price is high. When the prices are more significant on the checkout page, the user will think twice before checkout as they feel that the price is high.

Users fill forms faster when they are easier on the eyes. When the user lands on the checkout page, the way you design the form and place the input fields and labels would either makes it easy or difficult for them to fill them out.

Forms with top-aligned labels are easier to fill out as compared to the left or right-aligned forms. While filling out the form with labels on its left or right and having a significant gap between the input field and its label, the user will have to move his eyes sideways and that will hamper the speed of filling out the forms. But, filling a form with labels placed above the input fields, his eyes move in one direction.

Though putting the labels above the input fields might lengthen the form, the difference in time and effort needed to fill it out is huge and that still makes it a better way to design the form.

Don’t bog down the buyers by showing multiple fields in a row. One of the most common problems on checkout pages is showing two-column forms. Many buyers easily misinterpret it and couldn’t understand the right sequence, and few will miss the second column and will eventually fail to submit the form.

Even if the form is long, you must keep it one column as the eyes run from top to bottom quickly. You can review the form fields and simplify it in various ways. There might be unnecessary fields which can be taken off. Why keep a field that is not required? You can make the design appear good in one column by limiting it to just the required fields.

Stack all input fields vertically by putting labels above the fields as this goes easy for the users.

A one-page checkout clearly outperforms a multi-step checkout page. Multiple checkout pages mean there are multiple steps that reload the page each time the customer moves to the next step. A single page checkout makes it easier to complete the process, especially on mobile. They appear vertical and are easy to swipe and scroll. With zero friction, single page checkout design makes customers think less and buy more.

You have a pretty good header and footer that you keep on all pages. But it can work against you if you show it on the checkout page too. The header often has the menu, while the footer includes some links. Therefore, the checkout page is not the right place to show any other options or links that can drive the buyer away.

Anything that attracts the user and gets his click will move it to another page leaving the process incomplete. The ultimate goal on the checkout page is to make him process the order quickly and not deviate his thoughts. So anything that is unrelated to the checkout page should be removed here.