3 Secret Weapons Of Modern Ecommerce Homepage Designs

The customers’ engagement has been seen to be high when they see personalized results on ecommerce homepage. By using their browsing history, metrics, location, and which pages they viewed recently, it’s easier to add personalized recommendations on the homepage.

Many top ecommerce websites and retailers use this strategy to improve the customer experience. That’s the big thing you can have on your ecommerce homepage that greatly increases the size of shopping carts.

Presenting just generic content is the thing of past now. Knowing your customers and then giving them personalized experience is not difficult today. These personalized results cut through the clutter and filter out the most appropriate products for the shoppers.

When their interest is high, they stay longer and buy more.

(Example: Amazon)

This will make you do something more creative. The idea is to don’t rely solely on the traditional navigation menu for the users’ browsing. That’s all textual and seems to be monotonous and boring for many online customers.

We want you to move to the visual display of all categories and their subcategories by a grid view gallery. The large blocks of images

Displaying main categories in blocks or tiles is more persuasive and excites the visitor to look deeper into it. This visual display method is more effective when the product catalogue is dense and complex. This provides a great user experience for the mobile and tablet users and simplifies their browsing experience as their fingers find it easy to explore more.

(Example: Urban Outfitters)

That’s good news that your online visitors scroll down on your ecommerce website. But, the bad news is when they lost essential navigation options. The solution is a stick navigation bar that keeps the vital features – menu, search bar and add-to-cart button, especially – readily accessible. That keeps them in the game.

So, this time when the visitors scroll down the page, the sticky navigation bar will become handy tool to jump into their cart, start anew search or browse through other categories.

(Example: Oliver Bonas)