Why does an ecommerce business need to create a personalized experience?
In traditional stores, the trained staff entertains each customer individually. Knowing his past purchase history and buying habits, the staff member guides and convinces him to buy some extra products.
But, this was never possible on ecommerce websites till personalized engines were developed. These engines present them the right products and provide them relevant information, which will lead them to buy some additional products, just like in the traditional stores.
If you haven't used any personalized engines for your ecommerce websites, there is clearly lot of room for improvement in your ecommerce business. We wrote this post to show you very good options for ecommerce websites.
These personalization and recommendation engines will enable you to segment the online visitors and then show the most personalized content and products.
Let's start now.