36 Personalization And Recommendation Engines To Personalize Shopping on an Ecommerce Site

The core objective of each product and solution of Reflektion is to create awesome customer personalization. It provides eretailers an entire new way to create a streamlined ecommerce solution for their online buyers.

Reflektion increases the ROI of eretailers by accurately suggesting and recommending the products that has direct impact on the marketing campaigns and online sales.

Strands serves ecommerce businesses with its product recommendation engine by learning behaviors of the online visitors and collecting individual and aggregated data. The engine collects this data and helps online merchandisers by matching and comparing the behaviors and activities of the customers that reveal their intents on the site.

Once the customer profile is created, the intents of the returning visitors are analyzed using their profile. Their profile contains their preferences, like favorite categories, liked brands and products, and even colors and size choices.

Unata is shaping the future of 1 to 1 omni-commerce for online merchants. The system is connected with all the digital points, like POS, ERP and loyalty systems to get the user’s data. The recommendation technology uses this machine learnt data to give personalized buying experience.

Marfeel is a mobile optimization company that enables publishers to get mobile-friendly version of their website and control their ads and inventory.

In the global economy today, mobile engagement and monetization is very critical. Therefore, Marfeel entered market with their technology to create and render dynamic ads

Evergage has many smart products for eretailers, like SmartSearch and SmartSort that improve the on-site searching capability. By giving these searching options to the online shoppers, the brands and companies can ensure delightful shopping experience to their customers.

These products are meant to create more relevant shopping and browsing experience to any shopper coming to the site. When the produce and content discovery process is fast, the buying is even more easy.

Using 4-Tell the digital marketers of any ecommerce business are capable to market new products through emails by adding personalized product recommendations. 4-Tell focuses more on the up-selling and cross-selling of the products at different areas of the websites that is reflected by the increase in revenue and customers’ loyalty and long time value over the years. The personalized recommendation engine turns one-time shoppers into life time buyers.

Rich Relevance is the leading omni-channel personalization provider. It offers API suite to integrate recommendation engine with the ecommerce websites and their applications.

More than 200 brands and eretailers are using Rich Relevance now. Rich Relevance monitors more than a billion buying decisions every day. This top personalization engine curates the shopping experience of each buyer using each customer’s preferences and eretailers’ choices.

Optimizely is a personalization expert software that can work with any content management system. The marketers can manage page elements and experiment with different variations by segmenting the users. By segmenting the website users, the platform enables marketers to target them with the specifically tailored content.

Optimizely is built to link up users data, like their activities and behaviors, and other information stored in the CRM and leverages it to create experience in real-time.

Peerius extensively uses social data to serve ecommerce websites with personalized results, segmentations and adaptive pages. Peerius knows the most valuable content that should be presented to the user using their behavioral and social information that helps them predicting the most relevant recommendations.

Syntasa is an analytical software that monitors customer behavioral patterns to help marketers. Syntasa claims to be the first marketing-analytics-as-a-service platform introduce in the market.

Their next generation of cutting-edge analytics products utilizes interaction data gathered from the website. The data coming from social media feeds and clickstream data helps it know and predict what would be the results of customer interaction.

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Sailthru specializes in delivering personalized emails. In ecommerce businesses, emails give the highest ROI in the marketing strategies and are the best mode for customer retention in the marketing.

Sailthru is quickly making its way to other personalized products. It started with email personalization and is now bringing more products to create personalized content for ecommerce websites and mobile visitors.

NectarOM has drastically changed the data-driven marketing method with its robust and fully personalized marketing suite.NectarOM is a consumer analytics software that uses big data to provide comprehensive sales and marketing suite.

Other major players also offer the same  communication solutions, which cost very high and take months to install, whereas NectarOM suite has proven to deliver 50 to 100% ROI and with easy and quick deployment.

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Maxymiser stays at top among all other major online testing platforms for its consistent and powerful testing capabilities across all segments. Its online testing functionality, reporting and analysis features are exceptionally good as compared to others.

Maxymiser enables eretailers to use customer data to systemically test, explore and predict what the online visitors are really looking for and help them create experience tailored exclusively for them.

The flexibility and easy management of Nosto enables ecommerce site owners to experiment with multiple variations of product recommendations. They don’t need any programmer or company to set up or run the system. Many like its commission base pricing system, which does not require any upfront fee.

Baynote is a provider of big data solutions for online retailers. The platform has recommendation capabilities that leverage the technology to personalize the site’s experience for each visitor individually.

Moreover, Baynote can serve the online customers with the content based on their earlier interests shown on the website.

Byside introduces its new and unique concept of “lead activation”. The platform takes advantage of the conversion potential of existing visitors on the website using a multi-channel approach on recommendation, personalization and optimization.

Blueknow outwits other vendors through its simplicity and effectiveness. Blueknow claims to increase ecommerce sales up to 30% by analyzing the customers’ online behaviors. It displays the most relevant products to the customers using the cross-selling and up-selling strategy.

Dynamic Yield is unique in our list as it uses both machine-learning-driven customer segmentation and marketing personalization that is rarely found in one platform. Dynamic Yield helps marketers gather customer data they require to create worthy customer segments quickly.

Using the same software, they can apply advanced marketing strategies for personalization and product or content recommendations.