Dove has gained a position of leading brand in the personal care industry. Owned by Unilever, Dove is selling its products in more than 80 countries around the globe for both men and women.
They have spent lot of time and money on optimizing their ecommerce website where they inspire people with the wider definition of health and beauty care. When the buyers come down to their product page, the product page tells them that they have landed on the page where many others have already come to see and buy the item. And, now they can also take action.
They create this satisfaction and comfort by displaying product page views statistics above the product image, which builds buyers' confidence in the product.
( Example: Dove )