Turning your traditional B&M business to ecommerce business means you are moving from single and limited marketplace to international and unlimited marketplace. Here emerges the need of localization and to cater your ecommerce website to the buyers considering their location.
It appears to bring extra expense to the ecommerce web development, but the cost of localization of your ecommerce website is minuscule as compared to the benefits of snatching the huge market share globally. The cost involved with creating local experience for the global buyers and catering the needs of global markets is minuscule as compared to the return over investment.
The localization features are often an important consideration while selecting any hosted ecommerce platform. Not all the popular ecommerce platforms support localization features. Localization comprises majorly of two features, .e. multi-currency and multi-lingual, which ensures that the user sees the prices in his regional currency and site content in his regional language.
Today, we aim to explore and compare three major ecommerce platforms in respect to their support for localization features.