7 Most Trusted Tools To Give Meaning To Every Ecommerce Touchpoint

Optimizely is one of the leading tools to tweak ecommerce web design and its textual content on any page. Your site must have huge traffic to provide substantial visitor data to obtain better test results. The huge data clearly signifies whether the change in visitors’ behavior is due to the changes you made to the design.

VWO gives you a code snippet to add to all the pages you want to test and optimize. Get to experiment running and you will finally find the best possible design and layout for the best user engagement and conversion.

Hotjar gives you plenty of tools in a single interface. You get heatmaps, session playbacks, funnel analysis to collect visitor data in variety of ways. Look into the minds of your site visitors by using Hotjar that visually reveal their behavior by monitoring their clicks, taps and scrolling.

ClickTale has Mouse tracking, Heatmap and conversion tool all in one place making this software a powerful suite for ecommerce websites. It records the visitors’ sessions, which you can playback to learn from their activities. That’s all you need to maximize the potential of your ecommerce website.   

Unbounce is mainly built for designing successful landing pages and not meant for experimenting with other aspects of your ecommerce websites. You can call it a landing page builder. Unbounce is preferred by digital marketers to build dedicated landing pages to run effective marketing campaigns and strip down unnecessary elements and navigation from the page. Besides helping people create landing pages quickly and easily, Unbounce also offers great landing page templates, which are easy to customize and rebrand to make them really look like a part of your website.

Google Content Experiment helps you settle down which texts and content to keep and which ones to remove when deciding new updates. It’s easy to integrate with Google Analytics, especially if you have already Google Analytics installed on our website. Just like all other Google services, it’s easy to use tool that generates easy to understand reports.

As it requires relatively low skills to run and interpret the reports, even entry level staff of a new ecommerce business can run split tests with minimal training and supervision. It misses MV testing, which was pulled off from its earlier version, Google Website Optimizer.

Monetate is all about testing and targeting. It helps optimizing ecommerce websites with more compelling content. Monetate is a cloud based testing platform that marketing teams used to create, launch and monitor their personalized marketing campaigns.

Monetate can be a great game changer for ecommerce websites, when it comes to return on investment. Many big retailers leverage the big data using Monetate to provide more personalized, targeted and engaging content for their customers.