10 Ways Creating Winning Email Blasts Can Do Wonders For Ecommerce Businesses

You are sending newsletter each month and have noticed there are significant number of subscribers who didn’t open it for the last 4 months. No ecommerce would like to keep it going like that. The statistics provided by Lee Resource Inc. state, “Attracting new customers will cost your company 5 times more than keeping an existing customer.”

It is even more easy with email blast.

The re-engagement email sent through email blasts everyday will bring back this huge segment of dead subscribers. An ecommerce business can start attractive campaigns, like daily deals, giveaways or freebies, and offer these relevant offers to the dead subscribers every day. Email blast can connect them to your business again in few days.

(Example: Amazon starts Deals Week and updates the subscribers)

Email is more than 40% effective than other marketing channels. Besides posting the promotions, sales, and discount offers on social media pages, an commerce business needs to update their loyal subscribers about fresh happenings. To get better results out of blast email, make sure it has social share features that subscribers can use to spread your voice through emails and social platforms.

When there are other big businesses in your space, it becomes even more important to know your customers, who they are, and what and when they need something. By running short and great deals cleverly at times when larger businesses are not seeking customer’s attention and money, and keeping your customers aware of fresh deals with blast emails can do wonders.

Whatever the business you have, blast emails will show that you always think of your customers first. In busy times, when larger businesses in the market are neglecting the customers, blast emails will keep you in touch with your customers and keep them aware of your products and services. This will make their experience with your business so good that they will never want to leave you.

Many ecommerce businesses, like fashion stores, run flash sales with very short notice and for a limited time span. For example, the sale is on leather handbags and artificial jewellery products from 4pm to 9pm tomorrow. It’s a great deal and email blast is a tool to get customers to your business. A blast email sent one day before will also be shared by many on social media.

(Example: GAP’s Flash Sale email)

Viral is a big buzzword in today’s digital space. Email blast can multiply the reach of your message, when the recipients share them in their social circle. So, if the offer is good and the email headline is well written, it increases its potential to go viral.

Email blast establishes customer relations and make them realize that you really care about their needs at right times. Personalization is the highlight of blast email marketing. It makes the customers feel that you are reaching out to them personally and talking to them exclusively.

According to the report published by Direct Marketing Association in August 2013, the study of the brands and businesses from all across the United States revealed that email marketing has 4,300% return on investment.

That’s amazingly high. The reason is it is cost effective and time efficient way to take your business message into a very personal space — recipient’s inbox.

In 2014, email marketing remained the most cost effective mode of digital marketing for US businesses for customer acquisition and retention. The Direct Marketing Association released its Statistical Fact Book in 2012 that revealed the statistics,“49 percent of email marketers find that a mid-day (10:00 a.m. to 2:00 p.m.) email blast produces the highest ROI”. If an ecommerce website masters the email blast, like the use of first name of subscriber in the email subject, the click through rate is much higher.

Email blast is all about value exchange respecting the recipient’s valuable time. The value information at the times when your subscribers are really interested and need to know will make their experience fabulous with your business. They will trust you. It should not work like a spam bot that often lands email to spam folder.