7 Tips To Optimize Checkout Page Design

By adding more white space around the crucial elements of your checkout page, like ‘continue to shopping’ or ‘proceed to checkout’ buttons, you increase their visibility and the customer’s focus.

As shoppers are mobile now, big number of your customers buy from their smartphones and tablets. The online shoppers use their fingers to touch, select and proceed, so the white space around the links minimizes touch errors and customers’ frustration over mistakes. This makes it finger-friendly for mobile devices.

Studies have proved that one-page checkout page have high conversion rate than the two-page checkout pages. Two-page checkout page design makes the process lengthy that is frustrating for the online shoppers, whereas one-page design quickly completes the purchasing process.

You must know the human psychology in designing ecommerce website. Customers must know where they stand in the checkout process and what more they will have to do. Nothing works best than showing a progress bar at the top of each checkout page. It gives them a sense of completion and progress, as well as motivates them to complete the process. These milestones will show their incremental progress and increase their engagement and happiness during the process.

One of the most commons issues in checkout page design is the extra links that takes them out of the checkout process. When the checkout process starts, strip down the page to only imperative elements heading towards the completion process. The navigational or menu links not just ruin the overall look, but can also make the visitor think about the things other than the on-going activity, i.e. purchase.

The confusing and complex checkout process needs more thought process by the customer and pushes up the rate of cart abandonment, which reflects in the form of low conversion ratio. Make it as simple as it can be by asking them and displaying only vital information in the form.

When the checkout page is optimized for mobile, it is easy-to-use on small screens. There are various things you can do to optimize the checkout page for small screens, like by keeping the image use minimum to reduce the page load time. Also, on mobile, limit the forms to only vital fields and enable auto filling feature.

Checkout process is the right place to get some more impulsive purchases. Every retailer wants to sell more and get repeat purchases by the same customers. But, don’t do it in a wrong way. When you show too many options, it means the customer will require too much effort and thinking to make a right choice.

Let them shop peacefully.

Even, when the sale is complete, you can drive them for more shopping. That’s called post-checkout upselling. Try it.