Optimizing 6 Key Metrics Of An Ecommerce Website

Conversion rate defines the percentage of online visitors who take the desired action. In ecommerce, specifically, the intended action is product purchase, subscription, membership registration for, newsletter subscription etc, or any other action you want your online visitors to take.

How to optimize Conversion Rate?

You get traffic on your ecommerce website, but if it doesn’t convert, all efforts go in vain. Your unique value proposition is the main decisive element determining the conversion rate on your site. By creating a stunning value proposition, that distinct you from your competitors, you can raise the conversion rate. Before, creating a value proposition, you must put yourself in your customers’ shoes and think like them. The visitors think:

“Why should we care?”
“What is in it for me?”

Also, pay attention to the page elements, especially font (style, size, color, etc), button (shape, color, size, placement). By changing these elements, you can change the results.

AOV determines whether your online customers are purchasing highly priced or lowly priced items. AOV is calculated by dividing the total revenue generated from the sales by the total number of orders.

How to optimize Average Order Value – AOV?

By increasing the AOV in different ways – like by offering discount products, cross selling, free shipping offers, etc -, you can increase more purchases per order and spread your per transaction cost to so many orders, which will finally increase total profit.

In ecommerce website, checkout funnel is a series of pages that takes customers through the buying process. It primarily includes login page, shipping address page, billing address, and payment page. By capturing the data of each page (like, error and warning messages), we can know what irritated the customer that resulted in cart abandonment.

How to optimize Checkout Funnel Pages?

Google Analytics can help you identify the most common errors of each step page, your visitors encounter in their sessions. By analyzing these errors, you can find the probable reasons for these errors and adjust the checkout form layout. Is there anything difficult to understand for the visitors? You can identify the most common errors, the visitors face.

Add-to-cart is the first step towards successful transaction. It helps analyzing the shopping cart performance and behavior. An add-to-cart rate is high and satisfactory when the online customers find the products are the ones they are looking for. But, when the add-to-cart is low and unsatisfactory, it reflects the weakness in the navigation, search and other design elements.

How to optimize Add-To-Cart Rate?

If you are failing miserably to increase Add-to-Cart rate, we can certainly tell you your website users are confused on your website. They don’t find Add-To-Cart button easily. It seems everything on your website is screaming for the users’ attention, which is destroying your business. De-clutter the page, remove other textual links and make bigger Add-to-cart buttons to make it stand out from the everything else on the page.

Many ecommerce web design studies on the eye movements of the online shoppers suggest that they primarily look for the product images and their titles. These are the most viewed elements of any product information on the main category and sub category pages as well.

How to optimize Product Page views?

As we have told you about the most decisive elements of any product information, you need to tweak the product images and titles to make them stand out. The optimization of products images and their titles can raise the product page views and push the conversion rate high.

Category page views reveal the happiness level of your online shoppers. The increase in category page views can help ecommerce website increase their revenue.

How to optimize Category Page views?

There are two major aspects of your category page design that influences the category page views. One is presentation and the second is group of products. Theo nine visitors are starved of time. Besides, designing your category page displaying the right information in an eye-catching style, the way you group the products also do matter. If the page uses the same standard design, you are losing your potential sales every day.