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key metrics ecommerce web design success

Optimizing 6 Key Metrics Of An Ecommerce Website

Before optimizing your ecommerce web design, it's crucial to understand the behavior and flow of your online customers across the site. Anything that influences the shoppers’ actions and drives them to make a purchase is worth analyzing.

Here, we look at 6 major metrics of any ecommerce website that measure the customers' engagement and happiness on your online store and can be optimized to reach the conversion goals.

Remember that these key metrics are the most decisive factors to make your customers view, select and buy your products. By understanding and analyzing these metrics, you will get actionable insights to optimize the performance and presentation of key pages of your ecommerce website.

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